Like the other review, I too migrated over from the GA4/GTM implementation to this plugin which works more seamless and effectively. Always prompt and timely answers to email and excellent support.

I have previously used GA4 analytics via GTM from the same developer and one other GA4 plugin from another developer. Both worked OK but ever increasing user privacy, ad blockers, consent mode etc, it was getting very difficult to track web site users and conversion correctly.

With other plugins, I was only able to track 60% to 80% of the actual traffic and only half of the conversions. With this server side plugin, I think I am getting better results with more users tracked and conversions recorded.

If you are running ads (or even if not) you need healthy tracking data to feed your ads and your analytics so that required actions can be taken.

It has been only a week since I install this plugin from foxnet but so far it is much better any other GA analytics I have tried and I highly recommend this plugin to all store owners.